From the Lab Soap Generate Environmentally Friendly Small

By highlighting the concept of eco-friendly, Green Outlets Indonesia produces a number of household products that are environmentally friendly. "We are still micro, just five. (Even) enabled only two. Production in the lab (laboratory) small next to the house," Henry said one of the front desk staff to Kompas.com Green Indonesia, in the event Tuberose Mighty Culinary, in Senayan Sunday (07/24/2010).

So far, Indonesia has issued a Green Outlets six environmentally friendly products, eco product with soap as the main product. The five other products that is e-fuel lamp oil, powdered ant and cockroach repellent, mosquito repellent and massage oils, bio-alcohol, and the fantastic plastic. "This year, we just remove the smart green cleaner (household cleaning products)," he added.

Actually, I am he, this product stems from research. "(It begins) Tres his mother (who is one of the front board General Green Green Indonesia) was a researcher. And (the study) was started from 2004. Just recently promoted from 2009," he added.

During that time, marketing is more official form or through seminars. And, rare for a show. Only after the year 2009, Doctor Green Indonesia promotion through online media also attend a number of exhibitions, or has outlets in the building of MSME Smesco, Gatot Subroto.

What exactly is eco products this soap? "I used (raw materials) are more simple, no need to use a derivative of chemicals (like any other soap products)," he said.

The material is an ordinary coconut oil. In terms of pricing, products made from raw than usual coconut oil, is indeed somewhat more expensive. "Raw materials are still easy, but the price (regular oil) not as cheap (coconut) oil," said he, who used to get supplies of palm oil from coastal areas in West and Central Java.

"We have built people, the message from Tasikmalaya, West Java coast and Central Java. Yes, from the South Coast region. In the form of coconut oil," he said.

However, he was with the team also make your own coconut oil. That the ratio percentage of coconut oil that had been ordered by a self-made is usually around 75:25. "Depending on the condition of an order that can still handle (yes make your own)," he said.

Moreover, he added, if oil prices ahead of the Idul Fitri usually go up, it will be a kind of palm oil stocks. Making oil is also not spelled out easily. He admitted making can take two nights and must be done carefully, so that oils are not rancid.

Today, especially since 2010, especially 2011, sales continued to increase. "I'm a lot greetings from outside Java, such as Sulawesi, Kalimantan and Sumatra," he said.

For the tourist areas like Bali, he pleaded not a lot of marketing to the region. He assumed because Bali has many similar-care products, such as various spa products.

What are the benefits? "If you look at his medium-chain (chain molecules) are shorter than palm (palm) oil. The shorter the chain, the more easily decomposed soil," he said.

"Clean and abrasive. Used not abundant, so economical of water," said he mentioned the response of consumers who use it, in which 90 percent are women.

The retail price of the soap, to soap, weighing 40-50 grams at Rp 5,000. Meanwhile, soap weighing 100 grams, the price is Rp 8,000. Of the selling price, production costs about 25-30 percent. "The cost of production falls more into palm oil," he added.

He said, could have suppressed the price is cheaper. But the raw material to be mixed, and he did not want to do that. Because it would accentuate the pure raw materials. Looking ahead, he is an undergraduate background in chemistry, the claim has not been willing to enter the mainstream sales. This is because production is still small and not consistent. "Get in the market, automatically (production) is consistent, added tools, people, and so forth," he said.

So far, in a day, he admitted that he could produce 200 bars of soap. For the packaging too, he and his team assisted with a number of domestic workers. Environmentally friendly products has also been started to be introduced in Canada, the United States, and Australia. "But it just talks," he said.