"But I'm not a flash!" she complained. "It's harder for me!"
Denise was giving me the number one reason to despise marketing. I laughed and said it was also the number one reason every solo business owner says despise marketing!
Why? Because it feels different when you are the product.
You're not selling widgets. You are selling yourself, your soul, your passion, your ideas, your services. And marketers who feel like me. That feels wrong. It feels sales-y.
I will not lie. There will be discomfort at the higher level marketing efforts and when they get on the market.
But know this:
People who release their fears of marketing are the same as they have more customers than they can handle and more cas.hflow than they ever imagined. They learn that marketing is really the way to work!
In fact, it's a relief when you realize that the problems in your business is not the universe that says it's lame. There are more than "marketing problems." Learn valuable skills in marketing and watch your wealth build.
And cheer up! It need not be sticky. In fact, the standards of authenticity!
Here are 5 tips to create success while maintaining real ...
1 - Know your tweets.
You should get very clear that his "peeps" are!
That's because when you know your ideal client - then you get to speak only of it in their marketing. This not only saves you time and money (after all, marketing to "everyone" is expensive), but gives you real freedom to be yourself and to meet an ideal person.
2 - Build trust. Be yourself.
People buy from people who "know how, and confidence."
So how do you build this?
• Establish a program of constant contact. Make sure that your newsletter goes out at the same time each month or week. This shows that you honor your peers, and they are reliable.
• Be yourself. Let your peers to see his human side. Even the most distinguished among us burn the vegetables and forget to pay the water bill at times. Let your peeps are on you.
• Let's go. Some people on low and sarcastic. No problem. They are only saying they are not your peeps. This is the beauty of marketing as well.
3 - be an expert.
Overcoming the fear of being an expert is essential.
I know what else?
Overcoming worn belief that you need to go back to school and get more letters after his name before doing this.
It can be an expert in body work, organic vegetables, vegetarian, precious stones, native plants, still life photography, alcohol addiction, collage, journal writing ... and the list goes on.
The difference between you and someone who goes to school before she was allowed to write is that the enthusiasm, passion and experience is your experience! If someone requires you to have the letters after his name - then are not your peeps!
4 - Give It Away.
Therefore, if you have a newsletter, blogs, videos and tutorials, not people figure that does not have to pay for your services, your coach or your work? After all, you are giving away all their secrets!
Or so it seems.
The truth is that it gives it away is what makes people want to work with you even more because they trust you so much.
5 - "The fortune is in follow-up"
A musician friend called me the day disappointed after organizing a big event in their city. "Almost no one came last night," he said.
I asked him if he told his list of the series.
Turns out he wrote to his list two weeks before the show. No tracking. No reminders.
Listen, people!
The biggest mistake we make is to play small when it comes to tracking. His peeps are busy. They need reminders. Many people respond to that sense of urgency last minute.
There are strategies to do this well, sure. But it is tracking a sure way to not get a response!
Denise was giving me the number one reason to despise marketing. I laughed and said it was also the number one reason every solo business owner says despise marketing!
Why? Because it feels different when you are the product.
You're not selling widgets. You are selling yourself, your soul, your passion, your ideas, your services. And marketers who feel like me. That feels wrong. It feels sales-y.
I will not lie. There will be discomfort at the higher level marketing efforts and when they get on the market.
But know this:
People who release their fears of marketing are the same as they have more customers than they can handle and more cas.hflow than they ever imagined. They learn that marketing is really the way to work!
In fact, it's a relief when you realize that the problems in your business is not the universe that says it's lame. There are more than "marketing problems." Learn valuable skills in marketing and watch your wealth build.
And cheer up! It need not be sticky. In fact, the standards of authenticity!
Here are 5 tips to create success while maintaining real ...
1 - Know your tweets.
You should get very clear that his "peeps" are!
That's because when you know your ideal client - then you get to speak only of it in their marketing. This not only saves you time and money (after all, marketing to "everyone" is expensive), but gives you real freedom to be yourself and to meet an ideal person.
2 - Build trust. Be yourself.
People buy from people who "know how, and confidence."
So how do you build this?
• Establish a program of constant contact. Make sure that your newsletter goes out at the same time each month or week. This shows that you honor your peers, and they are reliable.
• Be yourself. Let your peers to see his human side. Even the most distinguished among us burn the vegetables and forget to pay the water bill at times. Let your peeps are on you.
• Let's go. Some people on low and sarcastic. No problem. They are only saying they are not your peeps. This is the beauty of marketing as well.
3 - be an expert.
Overcoming the fear of being an expert is essential.
I know what else?
Overcoming worn belief that you need to go back to school and get more letters after his name before doing this.
It can be an expert in body work, organic vegetables, vegetarian, precious stones, native plants, still life photography, alcohol addiction, collage, journal writing ... and the list goes on.
The difference between you and someone who goes to school before she was allowed to write is that the enthusiasm, passion and experience is your experience! If someone requires you to have the letters after his name - then are not your peeps!
4 - Give It Away.
Therefore, if you have a newsletter, blogs, videos and tutorials, not people figure that does not have to pay for your services, your coach or your work? After all, you are giving away all their secrets!
Or so it seems.
The truth is that it gives it away is what makes people want to work with you even more because they trust you so much.
5 - "The fortune is in follow-up"
A musician friend called me the day disappointed after organizing a big event in their city. "Almost no one came last night," he said.
I asked him if he told his list of the series.
Turns out he wrote to his list two weeks before the show. No tracking. No reminders.
Listen, people!
The biggest mistake we make is to play small when it comes to tracking. His peeps are busy. They need reminders. Many people respond to that sense of urgency last minute.
There are strategies to do this well, sure. But it is tracking a sure way to not get a response!
