Therefore, the real social commerce is the online trading by building conversation and relationships, not just based on reviews from people who are not known and their supporting facilities like mere widgets or discount coupons.
For example, how do you determine what a brand new car that you want to buy? Is based on reviews from people who do not recognize, discount coupons for the purchase of cars with the brand, or reviews from friends who use the same brand of car? When referring to the social commerce 2.0, you are certainly more confident of my friends who use the same brand of car, but when referring to the social commerce 1.0 user reviews of the car brand is also equally important even if you do not know them.
Trend Internet today is being led into a social commerce site where Internet users have rights and equal opportunity to use social media, one of them up, as a means to improve their business. However, due to the nature of social media is flat, so much happens in it two-way communication between users of various things such as sharing knowledge, share experiences, discuss, and eventually may form a social movement. Likewise with giving a testimonial or recommendation of a product or online store.
A study in the United States shows that now people will tend to rely more on references from friends or recommendation from a community in a social media. This causes the ad is no longer the sole recommendation for prospective customers to buy a product.
However, sometimes the prospective customer would also like to try something new for herself which also eventually have its own opinion rather than follow the advice of friends she had known. It can be seen in Groupon, a website which provides discount coupons with a minimum quota buyers who have been determined. If you want to see solid evidence of how social commerce can increase sales, look at how sales Groupon which is the fastest growing business last year can be greatly increased thanks to the reviews from previous buyers.
The bottom line is if you want to build a business through social commerce, you should also practice the art of conversation and to build and deepen your relationships with its customers. With the 'keep' customers, then you will not only get the old loyal customers but also indirectly be 'marketing team' for prospective new customers with a review of the review regarding the products Anda.an Business
