The modern business world is not so different from many other aspects of the human condition. People go to a nondescript office five days a week, fighting ridiculous traffic, and spend time away from loved ones, just to survive. People want the best for the people they care about most, so often as a slave on a computer in order to support their families. The problems usually associated with modern business practices is that when people go overboard in the service of their own interests and forget that their actions have real and measurable effect on other human beings. For example, when an asset management firm acquires a company in trouble, only to fire half the employees and liquidate most of the assets to be profitable just so they can turn around and sell it anywhere from six to nine months, they sometimes forget that people who lost their jobs have families. And families have to eat, and get health services, and occasionally out of town for a fun time, just to relieve everyday stresses that come from living in the modern world. But without adequate funding to finance these activities, which is a struggling working class, lower middle class or low income families supposed to do? Many people, when faced with tough decisions, opting to cut spending, others choose to give up important services, hoping that the minimum amount of relief, so it will be able to provide the basics for their loved ones will receive what they need , and be able to live according to what is expected of the first world.
In these difficult times, companies are equally susceptible to the economy of the poor as individuals are. Companies want to avoid the closure of the store, as people want to avoid foreclosure on their homes so they do not have to live on the street, begging for change just to get a snack. Therefore, many companies have begun dedicating a significant portion of its funds available in the public relations firms. The reason behind this move is somewhat surprising is that PR firms can help companies retain old customers and gain new ones by improving its reputation in the public domain. By controlling how the average person in the street who might be in the same financial problems, public relations firms can offer companies a way to show the public that will result in an excellent reputation. No other company can offer this service, which is why so many companies in every industry imaginable, like the automotive and manufacturing, have held public relations firms to help them fight against the economy of poor urine.
One of the main principles of the strategies that public relations firms to put in place is that they have to realize that people are struggling. They can not go on business as usual, thinking that every one in the world is fine and dandy, and that everything is rosy for everyone on the planet. PR firms have to realize that the way it is presented will have an effect on how poor people see them. If you think long and hard about this, be able to present a more coherent picture them in a positive light.
