Of the many types of snacks, mushrooms are one of the largest protein contributor. Not surprisingly, many people are now beginning to cultivate mushrooms as a snack or a complement to cuisine.
The growing popularity of mushrooms as a snack would make businesses want to reap profits from the sale of this fungus. To be more salable and taste more delicious, the businessmen were doing various innovations in processing mushrooms.
Some franchisees who've featured KONTAN also claim to continue to innovate in the processing of mushrooms. They say, innovation becomes the key to success they develop the franchise.
Well, to know the development of franchise business food made from fungus, here is his review.
• Crispy Mushroom Sastrowidjojo Anto, owner of the Main Media Haweka CV in Bandung, starting a brand snacks with Mushrooms Crispy mushrooms since 2006. Because more and more demand for cooperation, he began offering partnerships Crispy Mushrooms.
Anto explanation to KONTAN in early 2010 and then, he's only had two self-owned branches and 200 partners in various cities in Indonesia.
Anto partnership offers two packages. Namely, Carriage Package valued at Rp 8.8 million and Package Store for USD $ 15.5 million. In each package, the partners will get a booth and various cooking utensils, employee training and business consulting.
The difference between the two packages of these partnerships lies in the completeness of the cookware. In the Package Store, partners will get a table and chairs to consumers because the concept can eat at a place with additional rice menus.
Anto cites no royalty fees, except that partners have to buy raw materials from him. For partners in Bandung, Anto will supply mushrooms, spices, flour, and packaging. Meanwhile, outside Bandung partners can buy mushrooms in their respective regions.
Anto now add two more packages, namely Saver Package and Package Resto. Save this package with an investment of Rp 5.7 million. Differences with other packages, Package Saver uses a smaller carts are made of aluminum and plywood.
With this inexpensive package, Anto also managed to attract 100 new partners. "First, they want to join, but capital is not enough," he said.
As for the package Resto, Anto asked partners to provide an investment of Rp 39 million. "This latest package will be offered at the show in November," he said. He himself has opened two restaurants in Bandung this fungus by the name of King of the Mushroom.
According to Anto, a recipe for developing partnerships is constant innovation in products. This year, he has prepared 100 new menu. He also hoped that partners follow the rules and procedures established centers in order to survive. "I dare guarantee, provided that certain procedures will come last," he said.
Even so, Anto keep reminding partners to choose the right location. According to him, the location of the appropriate sales Crispy Mushrooms are in crowded places, like malls, yard mini markets, schools, and campuses.
To determine the best location, Anto value of the proposed location of the partner with the scale of five (worst location) to nine (strategic locations). Proven partners who can earn a turnover of about Rp 300,000 to Rp 400,000 per day is a partner who opened locations in strategic areas.
• Mushroom Products Kriuk mushrooms Kriuk launched Fatoni through Manggala CV Karya Abadi, in 2009. Variations in the menu include barbecue, Balado, and cheese.
Toni uses white oyster mushrooms fried in a flour wrapping. Thus, fungi produce a crispy aka dry and it was like fried chicken.
Compared to the time covered KONTAN the end of 2010, growth is quite rapid Kriuk Mushroom partners. If at that time had only 120 partners, has grown to 200 partners. Increasing number of partners who joined because Toni diligently to make changes and improvements.
Previously, Toni provides only two types of investment, specifically in Central Java at Rp 5.75 million, while outside of Central Java worth USD 6.475 million. Currently, special packages out of Central Java charge $ 7 million. "It adjusts to the rise in some prices of equipment," he said.
In addition, there are product innovation jakri pasta or pasta plus mushrooms Kriuk to increase the value of mushrooms in the public eye. "If it used to be mushroom is still considered one eye," he added. This product is officially offered starting march 16, 2011.
